.YOU MAY certainly not realise it, but various fonts bring about various emotions. Serif font styles, with small strokes in the end of characters, are frequently discovered in manuals and also papers. They seem respected and authoritative. Sans serif fonts, which are plain, can easily show up modern and laid-back. Aesthetic uniformity offers viewers a feeling that they know where they stand it helps to develop trust. In the case of The Business analyst, it specifies the tone for our news.